Understanding
Outsourcing
By Patrick Bradley,
Director of University Housing
Central Missouri State University
Introduction
More frequently
than thirty years ago, housing and residence life professionals have turned
to outside specialists to help deliver various services and goods to our
students. One of the most commonly used words to describe this activity
is the term outsourcing. Housing and Residence Life programs
turn to outsourcing services for a variety of reasons. Small, medium,
and large residential programs use outsourcing to some extent to help
deliver services and goods to our resident populations.
Listed in
the following are some typical outsourced services and goods on college
campuses:
TYPES
OF OUTSOURCING-General
| Dining
Services |
Vending |
| Laundry |
Housing |
| Custodial |
Counseling
Services |
| Maintenance |
Renovations |
| Safety
Services |
Fund
Raising |
| Locks |
Health
Services |
| Financial
Services |
Academic
Services |
| Personnel
Services |
Marketing |
| Telecommunications |
Information
Services |
| Transportation |
Vending |
TYPES
OF OUTSOURCING- Specific to Housing/Res Life
| New
Construction |
Cable
TV |
| Architectural/Engineering
Services |
Data/Information
Services |
| Maintenance
to include: roofing, painting, glass replacement, HVAC replacement |
Privatized
housing both existing and new residences |
| Custodial |
Management
Software |
| Laundry/Dry
Cleaning |
Safety
to include fire, security, etc. |
| Vending |
Personnel
Services/Executive Searches |
| Telephone
local and long distance |
Management
Services |
| Copier |
|
Advantages
of Outsourcing
- Guaranteed
commissions-This option is attractive to financial planners and
budget managers who do not have to rely on a cost center to generate
a profit. Regardless of the cash flow an outsourced company or business
will return a minimum amount of negotiated revenue to your program.
- Cost/Benefits-Many
companies and businesses specialize in their service or product line.
For example, a company whose major service line is providing soft drink
beverages in vending machines has volume-buying power and personnel
to install, maintain, and replenish the beverages much easier than an
individual housing and residence life program could. To accomplish that
task or service in-house would require hiring one or more
staff, buying inventory, purchasing delivery vehicles, securing storage
and the like. For many decision makers it is much easier to outsource
than to perform this service within.
- Specialty-When
residential life and housing programs outsource to companies whose primary
focus is a particular product or service; typically what is inherent
with that decision is just that. A good analogy would be a homeowner
hiring various fix-it persons to repair problems in their home. If one
were to repair leaking faucets in a house, one would most preferably
seek out a plumber, not hire for example a skilled carpenter or electrician.
You want that company or business to know their product or service inside
and out.
- Expertise
and Professionalism-More colleges and universities have been turning
to executive searches to replace selected vacancies on their respective
campuses. Increasingly, these firms have the ability to conduct confidential
searches and entice professionals to consider allowing their name to
be placed in a candidate pool. Some professionals would not have either
known of the vacancy nor would they have been inclined to pursue the
vacancy on their own.
These are
just a few of the advantages. Outsourcing is not the answer to the entire
decision dilemma a residence life professional must make. There are disadvantages.
Disadvantages
- Perceived
loss of quality and control-Perhaps this is the greatest concern
for administrators considering outsourcing some of their activities
and services. The notion that we can only do this best ourselves has
to be overcome. The perspective might be that if a given function reports
directly to the residence life staff member, priority on workflow and
projects are determined in-house.
- Difficulty
of reversing the decision to outsource-This is noticeable especially
in the areas of outsourcing dining services. Very few campuses are able
to transition from a contracted food service provider to self-operated
without incurring large expenditures for equipment, inventory, and staffing.
The start-up costs can be staggering.
- Lack
of competition-In certain market areas some residence life and housing
programs are by default through the competitive bidding process, limited
to just one acceptable bid. In a truly high competition environment,
the administrator is able to leverage commissions and incentives to
make the decision to outsource a fiscally sound one.
These are
just three examples of the disadvantages of outsourcing. Many residence
life and housing programs are willing to sacrifice the disadvantages for
the advantages. As with many decisions, the trade-offs need to be evaluated
campus to campus and by residence life and housing programs on the merits
of each individual activity.
Summary
The decision
to outsource or not truly rests with the administrators within residence
life and housing programs and with other university personnel and frequently
the college or university boards. Increasingly, companies have found that
in order to do business with colleges and universities, boards must be
swayed to make that decision. Boards may be impressed by a donation from
the successful bidder toward such things as scholarships, endowments,
and investments in the campus infrastructure, etc. In exchange for a major
upfront investment in financial resources, these same firms request long-term
agreements with the colleges and universities.
Outsourcing
works well when both parties are pleased with the objectives. The college
or university and their students receive quality goods and services and
the company, firm, or business recognizes a profit. When either of these
parties does not realize their objectives, the decision to outsource becomes
problematic. In the worst case scenario, the company stops doing business
or defaults on the contract and the residence life and housing administration
is left scrambling for solutions while attempting to continue providing
and maintaining good customer service to our resident populations.
About the Author
Patrick
Bradley is the Senior Director of University Housing and Residential Dining
Services at Central Missouri State University. He has served in various
leadership positions in ACUHO-I, GLACUHO, and UMR-ACUHO.